Customer Relationship Management (CRM) is an approach business use to manage their interactions with existing and potential customers. Utilizing data analysis about the customers, the CRM system fosters an understanding of customer behavior, industry trends, and aids in customer retention.
In the highly competitive tourism sector where businesses thrive on customer satisfaction and experience, a CRM system has become an essential tool. This article will delve into why the tourism business needs CRM and how it impacts the operational flow of such businesses.































