The perfume industry is a thriving sector full of luxury branding, carefully curated scents, and significant marketing strategies. Central to operating successfully in this industry is an understanding and practice of robust Customer Relationship Management (CRM) strategies which can become the differentiating factor for the success of a perfume business. CRM plays an integral role in the perfume business, especially related to the design and marketing of limited-edition perfumes, managing the retail operations, and achieving excellent customer relationship management.