Imagine the intense summer heat in Hong Kong, with the city bustling and streets filled with people seeking refuge in the shade or indoors. Amid this scenario, the refreshing allure of shaved ice serves as a beacon of relief and joy. This humble yet beloved treat, found in every corner of Hong Kong, from small kiosks to gourmet dessert cafes, exemplifies how a simple concept can turn into a thriving business. But in the increasingly competitive landscape of Hong Kong’s dessert scene, how does a shaved ice business not only survive but thrive? The answer might just lie in the strategic implementation of a CRM (Customer Relationship Management) system.