{"id":8654,"date":"2024-03-28T15:15:13","date_gmt":"2024-03-28T07:15:13","guid":{"rendered":"https:\/\/blog.multiable.com\/?p=8654"},"modified":"2024-03-21T15:08:36","modified_gmt":"2024-03-21T07:08:36","slug":"leveraging-erp-systems-for-efficiency-the-future-of-convenience-store-chains-in-hong-kong","status":"publish","type":"post","link":"https:\/\/blog.multiable.com\/zh\/2024\/03\/28\/dim-sum-and-crm-systems-the-fine-art-of-customer-satisfaction-and-profitability-in-hong-kongs-modern-restaurants","title":{"rendered":"\u9ede\u5fc3\u8207 CRM \u7cfb\u7d71\uff1a\u9999\u6e2f\u73fe\u4ee3\u9910\u5ef3\u9867\u5ba2\u6eff\u610f\u5ea6\u8207\u76c8\u5229\u80fd\u529b\u7684\u85dd\u8853"},"content":{"rendered":"

[vc_row row_type=”row” stretch_row_type=”no”][vc_column][vc_column_text]\u6b63\u5982\u9ede\u5fc3\u7684\u7cbe\u7dfb\u8a2d\u8a08\u548c\u88fd\u4f5c\u6280\u5de7\u4e00\u6a23\uff0c\u7b56\u5283\u73fe\u4ee3\u9910\u5ef3\u7684\u6230\u7565\u4e5f\u662f\u4e00\u9580\u878d\u5408\u5275\u610f\u8207\u7cbe\u78ba\u7684\u85dd\u8853\u3002\u9019\u4e9b\u7b56\u7565\u7684\u6838\u5fc3\u662f\u63a1\u7528\u5275\u65b0\u7684\u5546\u696d\u8edf\u4ef6\uff0c\u5982 CRM (\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406) \u7cfb\u7d71\uff0c\u7279\u5225\u70ba\u5145\u6eff\u6d3b\u529b\u7684\u9999\u6e2f\u5e02\u5834\u91cf\u8eab\u5b9a\u88fd\u3002<\/span><\/p>\n

\u5728\u4e00\u500b\u9867\u5ba2\u6eff\u610f\u5ea6\u76f4\u63a5\u5f71\u97ff\u76c8\u5229\u80fd\u529b\u7684\u884c\u696d\u4e2d\uff0c\u5c24\u5176\u662f\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u9999\u6e2f\u5e02\u5834\uff0c\u5f37\u5927\u7684 CRM \u7cfb\u7d71\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002\u5b83\u5728\u63d0\u9ad8\u9910\u5ef3\u4fdd\u6301\u9867\u5ba2\u3001\u7c21\u5316\u904b\u71df\u548c\u5efa\u7acb\u76c8\u5229\u95dc\u4fc2\u65b9\u9762\u6709\u8457\u986f\u8457\u7684\u5f71\u97ff\u3002<\/span><\/p>\n

CRM \u7684\u8907\u96dc\u6027<\/span><\/h3>\n

CRM \u7cfb\u7d71\u7684\u6838\u5fc3\u662f\u4e00\u7a2e\u65e8\u5728\u7ba1\u7406\u4f60\u7684\u9910\u5ef3\u8207\u9867\u5ba2\u53ca\u6f5b\u5728\u9867\u5ba2\u7684\u6240\u6709\u95dc\u4fc2\u548c\u4e92\u52d5\u7684\u5546\u696d\u8edf\u4ef6\u3002\u5b83\u81ea\u52d5\u5316\u3001\u7d44\u7e54\u548c\u540c\u6b65\u92b7\u552e\u3001\u5e02\u5834\u71df\u92b7\u3001\u5ba2\u6236\u670d\u52d9\u548c\u6280\u8853\u652f\u63f4\uff0c\u4fc3\u9032\u66f4\u597d\u7684\u9867\u5ba2\u95dc\u4fc2\u548c\u589e\u52a0\u76c8\u5229\u80fd\u529b\u3002\u5c31\u50cf\u6bcf\u4e00\u500b\u9ede\u5fc3\u90fd\u532f\u805a\u4e86\u591a\u7a2e\u5473\u9053\u4ee5\u5275\u9020\u51fa\u7368\u7279\u7684\u6ecb\u5473\uff0c\u6709\u6548\u7684 CRM \u89e3\u6c7a\u65b9\u6848\u6574\u5408\u4e86\u591a\u65b9\u9762\u7684\u9867\u5ba2\u4e92\u52d5\u4ee5\u63d0\u4f9b\u6bcf\u4f4d\u9867\u5ba2\u7684\u5168\u9762\u3001\u7d9c\u5408\u8996\u5716\u3002<\/span><\/p>\n

CRM \u7cfb\u7d71\u5982\u4f55\u63d0\u5347\u4f60\u7684\u9999\u6e2f\u696d\u52d9\uff1f<\/span><\/h3>\n
    \n
  1. \u589e\u5f37\u5ba2\u6236\u9ad4\u9a57<\/strong>\uff1a\u5728\u9999\u6e2f\uff0c\u5916\u51fa\u7528\u9910\u662f\u4e00\u7a2e\u983b\u7e41\u7684\u6d3b\u52d5\uff0cCRM \u5546\u696d\u8edf\u4ef6\u8b8a\u5f97\u81f3\u95dc\u91cd\u8981\u3002\u5b83\u5132\u5b58\u4e86\u6709\u95dc\u9867\u5ba2\u504f\u597d\u3001\u8a02\u55ae\u6b77\u53f2\u548c\u53cd\u994b\u7684\u5927\u91cf\u6578\u64da\uff0c\u5c0d\u63d0\u4f9b\u500b\u6027\u5316\u670d\u52d9\u81f3\u95dc\u91cd\u8981\u3002\u9019\u5c31\u50cf\u9999\u6e2f\u7684\u5eda\u5e2b\u5448\u4e0a\u4e00\u76e4\u5b9a\u88fd\u7684\u9ede\u5fc3\u62fc\u76e4\uff0c\u4ee5\u500b\u4eba\u5316\u7684\u65b9\u5f0f\u63d0\u5347\u6574\u9ad4\u7528\u9910\u9ad4\u9a57\u3002<\/span><\/li>\n
  2. \u589e\u52a0\u76c8\u5229\u80fd\u529b<\/strong>\uff1a\u9ede\u5fc3\u7684\u98a8\u5473\u5e73\u8861\u7cbe\u5999\u7d30\u81a9\uff0c\u9999\u6e2f\u9910\u98f2\u696d\u7684\u5229\u6f64\u7387\u53ef\u4ee5\u901a\u904e CRM \u6709\u6548\u7ba1\u7406\u3002\u5b83\u6709\u52a9\u65bc\u7a81\u51fa\u6210\u529f\u7684\u83dc\u991a\u4e26\u63d0\u4f9b\u6536\u5165\u4f86\u6e90\u7684\u6e05\u6670\u5716\u666f\uff0c\u5c0d\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u9999\u6e2f\u5e02\u5834\u4e2d\u8301\u58ef\u6210\u9577\u81f3\u95dc\u91cd\u8981\u3002<\/span><\/li>\n
  3. \u7c21\u5316\u904b\u71df<\/strong>\uff1a\u63a1\u7528 CRM \u5546\u696d\u8edf\u4ef6\u5c0d\u63d0\u9ad8\u9999\u6e2f\u5feb\u7bc0\u594f\u74b0\u5883\u4e0b\u7684\u65e5\u5e38\u904b\u71df\u6548\u7387\u6709\u7a4d\u6975\u5f71\u97ff\u3002\u9019\u5c31\u50cf\u5b8c\u5584\u9ede\u5fc3\u751f\u7522\u6d41\u7a0b\u4e00\u6a23\uff0c\u5728\u9999\u6e2f\u512a\u5316\u7684 CRM \u7cfb\u7d71\u53ef\u4ee5\u7c21\u5316\u4efb\u52d9\u7ba1\u7406\u3001\u8a02\u55ae\u8655\u7406\u548c\u5ba2\u6236\u6e9d\u901a\u3002<\/span><\/li>\n
  4. \u6539\u9032\u71df\u92b7<\/strong>\uff1a\u6b63\u5982\u65b0\u7684\u9ede\u5fc3\u83dc\u55ae\u9700\u8981\u6709\u6548\u63a8\u5ee3\u4e00\u6a23\uff0c\u4f60\u7684\u9910\u5ef3\u7522\u54c1\u9700\u8981\u5f37\u5927\u7684\u71df\u92b7\u7b56\u7565\u3002\u5229\u7528 CRM \u8edf\u4ef6\u4e2d\u7684\u5ba2\u6236\u6d1e\u5bdf\u548c\u5206\u6790\uff0c\u53ef\u4ee5\u7cbe\u5de7\u5730\u8a2d\u8a08\u4e26\u5be6\u65bd\u91dd\u5c0d\u6027\u7684\u71df\u92b7\u6d3b\u52d5\uff0c\u9a45\u52d5\u9867\u5ba2\u53c3\u8207\u548c\u6210\u9577\u3002<\/span><\/li>\n<\/ol>\n

    \u5546\u696d\u8edf\u4ef6\u548c CRM\uff1a\u5982\u4f55\u9078\u64c7\uff1f<\/span><\/h3>\n

    CRM \u5e02\u5834\u53ef\u6bd4\u64ec\u65bc\u4e00\u500b\u5145\u6eff\u9903\u5b50\u7684\u7e41\u5fd9\u5e02\u5834\u3002\u5728\u5982\u6b64\u591a\u7684\u9078\u64c7\u4e2d\uff0c\u70ba\u4f60\u7684\u9910\u5ef3\u627e\u5230\u9069\u5408\u7684\u5546\u696d\u8edf\u4ef6\u53ef\u80fd\u6703\u4ee4\u4eba\u4e0d\u77e5\u6240\u63aa\u3002\u7136\u800c\uff0c\u95dc\u9375\u662f\u9078\u64c7\u4e00\u500b\u6839\u64da\u4f60\u7684\u5546\u696d\u6a21\u5f0f\u63d0\u4f9b\u5b9a\u88fd\u3001\u76f4\u89c0\u7528\u6236\u754c\u9762\u3001\u5f37\u5927\u7684\u6578\u64da\u5b89\u5168\u6027\u4ee5\u53ca\u5168\u9762\u5831\u544a\u548c\u5206\u6790\u7684 CRM \u8edf\u4ef6\u3002<\/span><\/p>\n

    \u4e00\u500b\u5049\u5927\u7684 CRM \u7cfb\u7d71\uff0c\u5c31\u50cf\u6e96\u5099\u8c50\u76db\u7684\u9ede\u5fc3\u4e00\u6a23\uff0c\u95dc\u9375\u662f\u627e\u5230\u6b63\u78ba\u7684\u5e73\u8861\u3002\u5b83\u61c9\u8a72\u9ad8\u6548\u5730\u8655\u7406\u7c21\u55ae\u4efb\u52d9\uff0c\u6709\u6548\u5730\u8655\u7406\u8907\u96dc\u64cd\u4f5c\uff0c\u4e26\u70ba\u6210\u9577\u63d0\u4f9b\u6709\u7528\u7684\u6d1e\u5bdf\u548c\u5de5\u5177\uff0c\u540c\u6642\u4fdd\u6301\u6210\u672c\u6548\u76ca\u3002<\/span><\/p>\n

    \u5982\u4f55\u5728\u9999\u6e2f\u9078\u64c7\u6b63\u78ba\u7684\u5546\u696d\u8edf\u4ef6<\/span><\/h3>\n

    \u5728\u5145\u6eff\u591a\u6a23\u5316\u7684\u9999\u6e2f\u52d5\u614b\u5e02\u5834\u4e2d\uff0c\u627e\u5230\u5408\u9069\u7684 CRM \u8edf\u4ef6\u53ef\u4ee5\u662f\u4e00\u500b\u6311\u6230\u3002\u9078\u64c7\u61c9\u8a72\u671d\u8457\u4e00\u500b\u63d0\u4f9b\u5b9a\u88fd\u3001\u76f4\u89c0 UI\u3001\u5805\u56fa\u6578\u64da\u5b89\u5168\u548c\u5168\u9762\u5206\u6790\u7684\u7cfb\u7d71\uff0c\u6240\u6709\u9019\u4e9b\u90fd\u9700\u8981\u50cf\u54c1\u5473\u9ede\u5fc3\u7684\u7cbe\u7dfb\u98a8\u5473\u4e00\u6a23\u8b39\u614e\u5e73\u8861\uff0c\u4f46\u540c\u6642\u8db3\u5920\u5805\u56fa\uff0c\u4ee5\u6eff\u8db3\u9999\u6e2f\u56b4\u82db\u7684\u5546\u696d\u74b0\u5883\u7684\u9700\u6c42\u3002<\/span><\/p>\n

    \u4ecb\u7d39 Multiable \u842c\u9054\u5bf6\uff1a\u5728\u9999\u6e2f\u958b\u5275\u5546\u696d\u8edf\u4ef6\u89e3\u6c7a\u65b9\u6848<\/span><\/h3>\n

    Multiable \u842c\u9054\u5bf6\u4ee3\u8868\u5275\u65b0\uff0c\u70ba\u9999\u6e2f\u63d0\u4f9b\u5c16\u7aef CRM \u89e3\u6c7a\u65b9\u6848\u3002\u6211\u5011\u70ba\u9999\u6e2f\u7684\u4f01\u696d\u7279\u5225\u5b9a\u88fd\u7684\u7121\u4ee3\u78bc\u5e73\u53f0\uff0c\u63d0\u4f9b\u7121\u8207\u502b\u6bd4\u7684\u9748\u6d3b\u6027\u548c\u5b9a\u88fd\u6027\uff0c\u5f15\u9818\u904b\u71df\u6548\u7387\u548c\u5f37\u5927\u589e\u9577\u3002Multiable \u842c\u9054\u5bf6\u7684\u96f2\u539f\u751f\u8edf\u4ef6\u975e\u5e38\u9069\u5408\u5145\u6eff\u6d3b\u529b\u7684\u9999\u6e2f\u9910\u5ef3\u5834\u666f\uff0c\u78ba\u4fdd\u5be6\u6642\u66f4\u65b0\u548c\u7121\u7e2b\u6578\u64da\u6574\u5408\uff0c\u8ce6\u4e88\u4f01\u696d\u4fdd\u6301\u654f\u6377\u548c\u97ff\u61c9\u7684\u80fd\u529b\u3002<\/span><\/p>\n

    \u6211\u5011\u5168\u9762\u7684\u89e3\u6c7a\u65b9\u6848\u5957\u4ef6\uff0c\u5f9e\u8ca1\u52d9\u7ba1\u7406\u548c\u4f9b\u61c9\u93c8\u512a\u5316\u5230\u92b7\u552e\u548c\u5206\u6790\uff0c\u90fd\u662f\u70ba\u6eff\u8db3\u9999\u6e2f\u4f01\u696d\u7684\u591a\u6a23\u9700\u6c42\u800c\u7cbe\u5fc3\u6253\u9020\u7684\u3002\u901a\u904e\u9078\u64c7 Multiable \u842c\u9054\u5bf6\uff0c\u4f60\u4e0d\u50c5\u50c5\u662f\u63a1\u7528\u5546\u696d\u8edf\u4ef6\u89e3\u6c7a\u65b9\u6848\uff1b\u4f60\u6b63\u5728\u64c1\u62b1\u4e00\u500b\u65e8\u5728\u63a8\u52d5\u4f60\u7684\u696d\u52d9\u8d70\u5411\u524d\u6240\u672a\u6709\u7684\u904b\u71df\u6e96\u5099\u3001\u53ef\u64f4\u5c55\u6027\u548c\u7af6\u722d\u512a\u52e2\u7684\u6230\u7565\u5925\u4f34\u95dc\u4fc2\u3002<\/span><\/p>\n

    \u5728\u50b3\u7d71\u8207\u73fe\u4ee3\u76f8\u532f\u805a\u7684\u9999\u6e2f\uff0cMultiable \u842c\u9054\u5bf6\u662f\u4f60\u5c0e\u822a\u5546\u696d\u7ba1\u7406\u672a\u4f86\u7684\u5925\u4f34\u3002\u6211\u5011\u81f4\u529b\u65bc\u63d0\u4f9b\u5353\u8d8a\u548c\u4fc3\u9032\u589e\u9577\u7684\u627f\u8afe\uff0c\u4f7f\u6211\u5011\u6210\u70ba\u81f4\u529b\u65bc\u9054\u6210\u9999\u6e2f\u6210\u529f\u985b\u5cf0\u7684\u4f01\u696d\u7684\u7406\u60f3\u9078\u64c7\u3002\u52a0\u5165 Multiable \u842c\u9054\u5bf6\uff0c\u8b93\u9ad8\u6548\u7684\u5546\u696d\u7ba1\u7406\u672a\u4f86\u70ba\u4f60\u5728\u9999\u6e2f\u7684\u696d\u52d9\u5e36\u4f86\u66f4\u591a\u597d\u8655\u3002<\/span><\/p>\n

    \u5728 Multiable \u842c\u9054\u5bf6\uff0c\u6211\u5011\u5c0d\u696d\u52d9\u904b\u71df\u7684\u5fae\u5999\u52d5\u614b\u6709\u6df1\u523b\u7684\u8a8d\u8b58\uff0c\u6307\u5f15\u6211\u5011\u958b\u767c\u4e0d\u53ef\u6216\u7f3a\u7684 CRM \u89e3\u6c7a\u65b9\u6848\u3002Multiable \u842c\u9054\u5bf6 M18 CRM \u7ad9\u5728\u6211\u5011\u5c0d\u5275\u65b0\u548c\u6548\u7387\u7684\u627f\u8afe\u4e4b\u4e0a\uff0c\u70ba\u4e9e\u6d32\u654f\u6377\u5546\u696d\u7684\u7368\u7279\u9700\u6c42\u91cf\u8eab\u6253\u9020\u3002\u64c1\u6709\u8c50\u5bcc\u529f\u80fd\u96c6\u7684 M18 CRM \u65e8\u5728\u63d0\u9ad8\u64cd\u4f5c\u6548\u7387\u4e26\u5c07\u5ba2\u6236\u53c3\u8207\u63d0\u5347\u5230\u524d\u6240\u672a\u6709\u7684\u6c34\u5e73\u3002<\/span><\/p>\n

    \u96c6\u4e2d\u5316\u6578\u64da\u6574\u5408\u662f\u6211\u5011\u5e73\u53f0\u7684\u6838\u5fc3\uff0c\u4fc3\u9032\u4e0d\u540c\u90e8\u9580\u7684\u5373\u6642\u5354\u4f5c\uff0c\u78ba\u4fdd\u95dc\u9375\u4fe1\u606f\u59cb\u7d42\u89f8\u624b\u53ef\u53ca\u3002\u9019\u6a23\u7684\u6574\u5408\u5c0d\u65bc\u7e3e\u6548\u512a\u5316\u548c\u6c7a\u7b56\u81f3\u95dc\u91cd\u8981\u3002\u4f5c\u70ba CRM \u89e3\u6c7a\u65b9\u6848\u7684\u5353\u8d8a\u4f9b\u61c9\u5546\uff0cMultiable \u842c\u9054\u5bf6\u81f4\u529b\u65bc\u63a8\u52d5\u696d\u52d9\u524d\u9032\uff0c\u4f7f\u5b83\u5011\u8d85\u8d8a\u76ee\u6a19\u548c\u91cd\u65b0\u5b9a\u7fa9\u884c\u696d\u6a19\u6e96\u3002\u9078\u64c7 Multiable \u842c\u9054\u5bf6 M18 CRM\uff0c\u70ba\u4f60\u7684\u4f01\u696d\u88dd\u5099\u4e0a\u6301\u4e45\u6210\u529f\u6240\u9700\u7684\u97cc\u6027\u548c\u9748\u6d3b\u6027\u3002<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_section full_width=”stretch_row_content” css=”.vc_custom_1678431156166{background-color: #ffffff !important;}”][vc_row row_type=”row” stretch_row_type=”no”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

    \u806f\u7d61\u6211\u5011<\/span><\/p>\n

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