{"id":2546,"date":"2023-04-21T16:00:22","date_gmt":"2023-04-21T08:00:22","guid":{"rendered":"https:\/\/blog.multiable.com\/?p=2546"},"modified":"2023-04-20T18:05:16","modified_gmt":"2023-04-20T10:05:16","slug":"retail-marketing-strategy-use-crm-and-pos-to-boost-sales","status":"publish","type":"post","link":"https:\/\/blog.multiable.com\/zh\/2023\/04\/21\/retail-marketing-strategy-use-crm-and-pos-to-boost-sales","title":{"rendered":"\u96f6\u552e\u71df\u92b7\u7b56\u7565\uff1a\u4f7f\u7528 CRM \u548c POS \u589e\u52a0\u92b7\u552e"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;row&#8221; stretch_row_type=&#8221;no&#8221;][vc_column][vc_column_text]<span style=\"font-family: arial, helvetica, sans-serif;\">\u96f6\u552e\u71df\u92b7 (Retail Marketing) \u7b56\u7565\u662f\u7528\u65bc\u5ba3\u50b3\u548c\u589e\u52a0\u7522\u54c1\u6216\u516c\u53f8\u92b7\u552e\u984d\u7684\u4efb\u4f55\u65b9\u6cd5\u3002\u5b83\u6d89\u53ca\u4f7f\u7528\u8a31\u591a\u4e0d\u540c\u7684\u6280\u5de7\uff0c\u5305\u62ec\u5728\u7576\u5730\u5831\u7d19\u4e0a\u767b\u5ee3\u544a\u3002\u5546\u5e97\u7684\u88dd\u98fe\u3001\u793e\u4ea4\u5a92\u9ad4\u7684\u61c9\u7528\u5305\u62ec\u76f8\u7247\u548c\u6587\u5b57\u4ee5\u53ca\u54e1\u5de5\u8207\u5ba2\u6236\u4e92\u52d5\u7684\u65b9\u5f0f\u90fd\u662f\u96f6\u552e\u71df\u92b7\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u826f\u597d\u7684\u96f6\u552e\u71df\u92b7\u7b56\u7565\u53ef\u5e6b\u52a9\u60a8\u5c07\u7522\u54c1\u92b7\u552e\u7d66\u53ef\u80fd\u8cfc\u8cb7\u7684\u6d88\u8cbb\u8005\uff0c\u4f8b\u5982 GODIVA 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\u548c\u4fc3\u92b7 (Promotion)\u3002\u8981\u6210\u529f\u57f7\u884c\u60a8\u7684\u96f6\u552e\u71df\u92b7\u7b56\u7565\uff0c\u60a8\u9700\u8981\u7262\u7262\u638c\u63e1\u904b\u7528 4P \u7684\u6280\u5de7\u3002\u8ddf\u8e2a 4P \u4e26\u78ba\u4fdd\u5b83\u5011\u5354\u540c\u5de5\u4f5c\u5c07\u78ba\u4fdd\u4efb\u4f55\u71df\u92b7\u8a08\u5283\u7684\u6210\u529f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u70ba\u7372\u5f97\u6700\u4f73\u6548\u679c\uff0c\u4f01\u696d\u6703\u4f7f\u7528 POS (Point of Sale)\u548c CRM (Customer Relationship Management \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406) \u7cfb\u7d71\uff0c\u8b93\u60a8\u7ba1\u7406\u696d\u52d9\u7684\u5404\u500b\u65b9\u9762\u3002\u901a\u904e\u7cbe\u5fc3\u8a2d\u8a08\u7684\u4e00\u9ad4\u5316\u96f6\u552e\u71df\u92b7\u5e73\u53f0\uff0c\u60a8\u53ef\u4ee5\u8ddf\u8e2a\u6240\u6709\u7522\u54c1\u3001\u50f9\u683c\u3001\u5730\u9ede\u548c\u4fc3\u92b7\u6d3b\u52d5\u3002\u96f6\u552e\u71df\u92b7\u662f\u4e00\u9805\u8907\u96dc\u7684\u696d\u52d9\u3002\u8ddf\u8e2a\u6240\u6709\u4e0d\u540c\u7684\u9805\u76ee\u53ef\u80fd\u5f88\u56f0\u96e3\uff0c\u5c24\u5176\u662f\u7576\u60a8\u7684\u4f01\u696d\u525b\u525b\u958b\u59cb\u6216\u9700\u8981\u9032\u884c\u91cd\u6574\u6642\u3002\u4f7f\u7528 POS \u548c CRM \u7cfb\u7d71\u6709\u52a9\u65bc\u78ba\u4fdd\u60a8\u7684\u96f6\u552e\u71df\u92b7\u8a08\u5283\u6709\u6548\u4e14\u9ad8\u6548\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">POS \u548c CRM 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class=\"field\"><label>\u5167\u5bb9<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"5\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span>\n                    <p class=\"info-tip\"><\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"container\">\n              <div class=\"row\">\n                <div class=\"columns full\">\n                  <div class=\"field\"><label for=\"\"><\/label><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"\u767c\u9001\" \/>\n                    <p class=\"info-tip\"><\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div><input type='hidden' class='wpcf7-pum' 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